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ADVERTISING MEDIA A-TO-Z - MCGRAW-HILL EDUCATION - EUROPE 0071422145 Focused on media planning, buying and research and organized alphabetically, this resource combines an overview of modern advertising media, including pertinent historical information, with practical information and tips on the dynamics of the many functions of media buying and planning.. Author:SURMANEK, JIM. Discounted by 13%
0071422145
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