ADVERTISING AND IDENTITY IN EUROPE - Cannon, Jacqueline -
1841500372
This volume offers an assessment of the impact of advertising - in terms of culture and business - across the national boundaries of Europe. It considers the successes and failures of several Europe-wide strategic marketing plans and describes their stylistic and persuasive qualities.
1841500372
 PC World |
 As Seen On Screen |
Argos |
 Boden |
Additions Direct |
Thorntons |
 Dell |
John Lewis |
Kays |
LX Direct |
 Currys |
Mothercare |
Comet |
Cotton Traders |
 Figleaves |
Marks & Spencer |
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