ADVANCED BRAND MANAGEMENT - JOHN WILEY AND SONS LTD
047147925X
This practitioner's guide goes beyond the basics of branding to reveal the sophisticated branding techniques implemented by some of the world's leading companies. It covers up-to-date strategies such as brand stretching and brand architecture.. Author:TEMPORAL, PAUL. Discounted by 23%
047147925X
 PC World |
 As Seen On Screen |
Argos |
 Boden |
Additions Direct |
Thorntons |
 Dell |
John Lewis |
Kays |
LX Direct |
 Currys |
Mothercare |
Comet |
Cotton Traders |
 Figleaves |
Marks & Spencer |
s