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ACTIVEBOOK, PRINCIPLES OF MARKETING - PEARSON HIGHER EDUCATION 0130648531 Intended for courses in principles of marketing, this text takes a practical, managerial approach to marketing. It provides an array of examples and applications to show the major decisions that marketing managers face in their day-to-day jobs.. Author:KOTLER, PHILIP ARMSTRONG, GARY. Discounted by 0%
0130648531
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