ACCOUNTING FOR MARKETING - THOMSON LEARNING
1861524684
This text shows how management accounting can play a valuable role in the control of marketing activities and highlights thinking in strategic management accounting. It also highlights the possible problems of accounting for marketing, and offers suggestions on how to overcome them.. Author:WILSON, RICHARD M.S. (LOUGHBOROUGH UNIVERSITY BUSINESS SCHOOL). Discounted by 13%
1861524684
 PC World |
 As Seen On Screen |
Argos |
 Boden |
Additions Direct |
Thorntons |
 Dell |
John Lewis |
Kays |
LX Direct |
 Currys |
Mothercare |
Comet |
Cotton Traders |
 Figleaves |
Marks & Spencer |
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